• It will be held on October 30 at The Terminal Hub, the new technology and innovation hub located at La Marina de València.

• The congress, themed “From Ideas to Action,” will feature participation from brands such as COS, On, Cycle Platform, Logo, Batera Brand, and model Irina Lazareanu, ambassador for No More Plastic, among other presentations yet to be confirmed.

• The congress is promoted and organized by the Fundació del Disseny de la Comunitat Valenciana and curated by Patricia Moreno, a journalist and expert in fashion communication.

The third edition of «Future of Fashion» is coming to València on October 30, serving as a meeting point for the fashion industry, the textile sector—of which the Comunitat Valenciana is the 4th largest exporter in Spain—conscious consumers, designers, brands, and students.

«Future of Fashion» 2024 will feature Ken Machado Sugita, Head of Sustainability APAC at On, who will speak about the sports revolution in sustainable fashion from the perspective of a brand that has captured the fashion sector and younger generations with collaborations with Loewe and Zendaya. There will be a roundtable on circularity in the age of microtrends, featuring Daniel Sánchez, CEO of Cycle Platform, Ana Lorido, founder of Logo, and Iñigo Picaza, founder of Batera Brand. Regenerative agriculture in fashion will be another topic, with Emily Oiyama, Head of Sustainability at COS. The congress will close with a conversation with Irina Lazareanu, model and ambassador for No More Plastic. More speakers and presentations will be confirmed in the coming days.

In previous editions, «Future of Fashion» brought together figures and organizations such as Natalia Culebras, Head of Sustainable Design at Dior Men; María Prandi from Business and Human Rights; Mimi Martínez from Fashion Revolution; Carmen Silla from Jeanologia; Regina Polanco, CEO of Pyratex; María Fernanda Hernández Franco, Head of Sustainability at Luisaviaroma; Lily Cole, entrepreneur, activist, model, and actress; H&M Foundation; Teppo Tauriainen, Swedish Ambassador in Madrid; British designer Christopher Raeburn; and Tim Jackson, Director of the British School of Fashion, among others.

Since 2022, the Fundació del Disseny de la Comunitat Valenciana—the organizing entity of the event—has aimed to emphasize the role of design as a positive agent of change. Starting in 2023, the project is curated by fashion journalist and communication expert Patricia Moreno, a native of València with more than ten years of experience in fashion magazines and international educational projects. The master of ceremonies will be fellow Valencian Marta Ortiz, who, alongside her career as a runway model and sustainable fashion entrepreneur with her company Matiz, has established herself as a fashion communicator through social media and Vogue Spain.

“After two editions, we had the challenge of continuing our goal of bringing big names in international sustainable fashion to València, and we’ve succeeded. More and more, this congress is positioning itself on the global map of sustainability in the clothing industry, which is great news for our region and all the companies, activists, and initiatives linked to this specialty. During this event, once again, they will have the opportunity to connect with industry players and showcase their projects on a global scale without leaving the city,” said Patricia Moreno, congress curator.

Tickets are now available on the congress website (https://futurefashion.design). Early bird tickets are priced at €20, available while supplies last. The regular price will be €25. Both include coffee and a snack during the morning break, where, as throughout the event, networking between visitors and the local audience will be encouraged. There will be a lunch break, and the event will resume until 6:00 PM.

“At the Fundació del Disseny, we promote design in all its forms, and we couldn’t overlook fashion and textiles, a sector that has historically had significant relevance in the Comunitat Valenciana. Creating spaces for reflection to highlight projects that prioritize sustainability and people’s well-being is one of our priorities. ‘Future of Fashion’ brings to València initiatives from companies and individuals working for a better world through creativity, design, and business, and it is an honor for us that they come to share their stories here,” said Xavi Calvo, Director of the Fundació del Disseny.

«Future of Fashion» is a project promoted by the Fundació del Disseny de la Comunitat Valenciana, with the support of the Conselleria of Innovation, Industry, Commerce, and Tourism of the Generalitat Valenciana, the Ajuntament de València, and The Terminal Hub.

• Design will dominate the cultural and professional agenda of the city throughout September and extend until mid-October, in a year where València stands out as the European Green Capital and has been designated by UNESCO as a City of Design.
• The program, which includes exhibitions, conferences, editorial presentations, workshops, audiovisual screenings, and more, will coincide with major events such as Feria Hábitat, Abierto València, or Valencia Disseny Week.
• The festival, promoted by the Fundació del Disseny, aims to continue projecting the Valencian Community on a national and international scale as a territory indisputably linked to creativity and design.

València Design Fest, driven by the Fundació del Disseny, solidifies in its second edition with a program that covers multiple creative disciplines and invites the public to engage with culture and design.

«Time and Matter»

One of the program’s most notable initiatives is the second edition of «Time and Matter», a project curated by Estudio Savage. This year, it collaborates with the Museu Valencià de la Il·lustració i de la Modernitat (MuVIM) and the Irthi Contemporary Craft Council. «Time and Matter» seeks to bring contemporary craftsmanship closer to the general public and reflects on how, alongside design, craftsmanship offers a valid path for development, particularly in the preservation of materials, techniques, and manufacturing processes. The exhibition, titled «Crafting Connections: Exploring Collaborations in Contemporary Crafts», will open at the MuVIM on September 13, coinciding with the festival’s opening event.

Parallel to the exhibition, a series of activities curated by Estudio Savage in collaboration with Camper, Fundación Loewe, and Domaine de Boisbuchet will take place. These include a talk with Barreira A+D (September 9) and a workshop with a multidisciplinary group of creatives, culminating in a presentation on September 13, which aims to consider design as a cultural influence. Additionally, Fundación Loewe will present its Loewe Craft Prize through a talk with two Spanish finalists from the recent editions of these awards (September 17). The extensive program related to «Time and Matter» will also feature meetings with artists and entities such as Domaine de Boisbuchet, Inma Bermúdez, Regina Dejiménez, and Sergio Mendoza at Feria Hàbitat’s nude space (October 1) and a discussion led by Valencian designer Manu Bañó from Mexico City, along with other young designers and artisans (September 24).

«The New Habitat»

On September 18, the study «The New Habitat 25-26: How the Spaces We Inhabit are Changing», conducted by APE Grupo in collaboration with Futurea, the General Council of Official Associations of Interior Decorators and Designers of Spain, Bernadí, and the Fundació del Disseny de la Comunitat Valenciana, will be presented. This research aims to demonstrate how interior design, product design, and architecture deeply and meaningfully connect with sociocultural trends. The presentation will be followed by a roundtable discussion with Ángela Montagut (Clap Studio), Fran Sabater (Samaruc Studio), and Alberto Eltini (El Departamento).

Talks

To generate debate and reflection on design, architecture, and urbanism, the festival will include a series of talks (September 19, 26, and October 3) open to the public, featuring professionals such as Erik Harley (expert in Urban Studies), Nuria Moliner (architect and communicator), Nuria Matarredona (architect, researcher, and educator), Beatriz Jacoste (director of KM ZERO), and Juan Ferrero (managing partner of Ramón Esteve), among others.

The Braun Case and Sustainability as a Focus

On October 8, Benjamin Wilson, Global Technology & Design Communications Lead at Braun, will present the book «Braun: Designed to Keep», which outlines the company’s defining moments, main identities, and key figures, providing the most comprehensive history of the German company ever published.

On the same day, Andreu World CEO Jesús Llinares will engage in a discussion with Wilson about the need for a new industrial revolution in design, manufacturing, and global distribution, culminating in a day focused on responsible innovation, circular economy, and sustainability in product design.

The afternoon will close with a roundtable emphasizing the importance of collective change toward more responsible and environmentally respectful practices, aiming to inspire the adoption of more ecological approaches in the industry and promoting innovation and progress toward a positive impact on the planet.

«In this second edition of València Design Fest, we align particularly with the year of the European Green Capital and highlight our recent designation as a UNESCO City of Design, two very complementary milestones that underscore the social role of design and its cross-cutting importance for the development of our society», says Xavi Calvo, director of the Fundació del Disseny de la Comunitat Valenciana.

 

«Night at the Museum»

In the exhibition «Night at the Museum. When Nature Awakens the Senses» at the Museum of Fine Arts (starting October 2), vegetation will take over the museum’s interior, creating a series of scenes based on biophilic design: a movement that proposes emulating and integrating natural elements into architecture and interior design for their positive impact on people’s well-being. LZF Lamps and Gandía Blasco Group have jointly conceptualized and designed this intervention, with the participation of another Valencian firm, Greenarea, specialized in creating spaces and vertical gardens with preserved vegetation.

When the Local Meets the Global and Design as Everyday Life

IKEA València will be featured in two activities during València Design Fest. One will be an expert panel where Almudena Cano, Country Home Furnishing & Retail Design Manager at IKEA Spain, and Manuel Delgado, Home Furnishing Direction Leader at IKEA Spain, alongside the IKEA Valencia team, will share IKEA’s creative process, from analyzing macro trends to developing local solutions. This will be an opportunity for professionals and future talent to come together and inspire designs that improve daily life at home.

Additionally, IKEA will present the exhibition «I Can’t Live Without You», where ten renowned Valencian creators will choose two household items they can’t live without.

Editorial Projects, Exhibitions, Cinema, Family Workshops, Talks, and Even a Square Table

València Design Fest aims to leave no one behind and understands design from all possible perspectives. Therefore, the program will also offer:

• Activities for children in collaboration with Cuadernos Rubio (September 17 and 20)
• The «TotCor» exhibition (available at the National Museum of Ceramics and Sumptuary Arts), a collaborative project by Pepa Reverter, in which several artists have designed pieces around the concept of the “cor” (heart in Valencian) to send a message of solidarity.
• The presentation of «Quaderns 2» by the Arxiu Valencià del Disseny (September 23) – an edition that offers an academic perspective on some of the emblematic icons of Valencian design.
• A day focused on cinema and architecture at the Filmoteca (September 25) – with a discussion featuring Vicent Molins (journalist and director of Agència Districte), Carlos Salazar (architect and culture manager at CTAV), and Sara Mansanet (cultural manager and director of La Cabina), followed by the screening of «Mon Oncle».
• A creative gathering around art and craftsmanship (September 24), Mesa Cuadrada #4: «Artistes y/o Artesanes, esa **** movida de siempre», signed by Cuaderno Blablabla and moderated by its founder Sergio Membrillas.
• The talk «City of Design» (September 13): CEI – Centro de Estudios de Innovación Diseño y Marketing – will open its doors to celebrate local talent together with València Design Fest. Xavi Calvo (Director of the Fundació del Disseny de la Comunitat Valenciana) will discuss how València has become a global reference for design, from its historical roots to its recent recognition as World Design Capital and City of Design.

 

«València Design Fest 2024 is an invitation to learn and enjoy design. The program is designed to cover many of the disciplines related to design in its mission to foster debate on how to improve and enrich people’s lives through art, culture, and sustainability», says Roberto Heredia, project director of the Fundació del Disseny de la Comunitat Valenciana.

Partner Programs

During «the month of design», València Design Fest will coincide with the Feria Hábitat, Textilhogar Home Textiles Premium, and Espacio Cocina SICI by Feria Valencia, and the 15th Edition of Valencia Disseny Week (VDW-15), organized by the Association of Designers of the Valencian Community. Another partner program is the XIII Valencia Comic Conference, which will be held at the Centre Cultural La Nau (September 20-22). Lastly, «Abierto València 2024», the contemporary art gallery festival of the Valencian Community (September 27 – October 4), organized by LAVAC, the Association of Contemporary Art Galleries, will take place.

You can find all the festival information at https://valenciadesignfest.com / Facebook / X / Instagram / Linkedin 

The Museu Valencià de la Il·lustració i de la Modernitat (MuVIM) will be the nerve center for many of the festival’s activities this year. However, València Design Fest will take place across many locations in the city, filling València with design and creativity.

The festival is supported by the València City Council, the Ministry of Innovation, Industry, Commerce, and Tourism of the Generalitat Valenciana, the Coordination Center for Cultural Industries of the Ministry of Culture, Visit València, Feria Valencia, and València Sustainable European Green Capital 2024.

Additionally, València Design Fest’s main sponsor is the furniture company Andreu World, with additional sponsorship from APE Grupo, Padima, Actiu, Material Bank, Teika, LZF Lamps, Punt, Rolser, Newlyn, and Turia.

The collaborating entities include ADCV, the Interior Designers Association of the Valencian Community (CDICV), the Museu Valencià de la Il·lustració i de la Modernitat (MuVIM), the College of Architects of València (CTAV), LAVAC, the Valencian Comic Association, Pocket Design Magazine, the Nude Show of Feria Hábitat Valencia, the Valencian Design Archive, CEU Cardenal Herrera University, EASD (Valencia School of Art and Design), Barreira Arte+Diseño, LABA València, CEI Design School, Las Naves, La Filmoteca (Institut Valencià de Cultura of the Generalitat Valenciana), IRTHI, Rubio, Camper, IKEA València, and Loewe Foundation. 

• The objective of the framework agreement is the joint development of initiatives and projects of interest to the sector and its professionals.
• It will be complemented with agreements identified by projects, in those cases in which, due to their objectives, size or scope, it is deemed appropriate.

València, July 17, 2024 – The Design Foundation of the Valencian Community and the Association of Designers of the Valencian Community (ADCV) have signed a framework collaboration agreement, which will be the basis for the joint development of initiatives and projects of interest to the sector and for its professionals.

The collaboration between both organizations will focus on shared objectives, among which the promotion of design stands out, both nationally and internationally, highlighting its economic, cultural and social relevance; reflection on your practice; ensure and promote ethics and good practices; collaborate for better preparation and collaboration among design professionals, and support and explore changes in the profession.

All of this, with the common global goal of contributing to the strengthening of the Valencian design ecosystem, seeking alliances and synergies with other related entities.

In practice, all this implies the joint carrying out of activities in different areas. The agreement expressly includes the joint organization of cultural, educational and editorial activities; collaboration in research projects, as well as cooperation and technical assistance in the field of new technologies; the establishment of agreements on the provision of services of mutual interest, and the reciprocal transfer of facilities for the development of specific activities, upon request for authorization and availability. Likewise, dialogue for common purposes will be maintained.

For each of the initiatives or projects, the optimal collaboration formula will be jointly defined. The formulation of individualized agreements is also contemplated in those in which it is deemed appropriate, due to their size, scope or objectives.

Good hiring practices

One of the common lines of action of the ADCV and the Fundació del Disseny is the defense of professional ethics and good practices in the contracting of design work. In this agreement, both ratify their union to ensure that they maintain a position against speculative calls or any that are contrary to the ethical standards of the profession.

In this sense, they agree to maintain a proactive attitude in the creation or reformulation of calls that are respectful of the design profession, as well as to disseminate and promote them both among the agents of the sector themselves and among Public Administrations, institutions, companies and all types of organizations. that hire design jobs.

Example of alliance: Valencia Design Month

The first example of joint collaboration after the signing of the new agreement is the promotion and dissemination of the activities and events that will shape the ‘Design Month’ of Valencia, which will take place this year from September 10 to October 10. In these four weeks, the 15th edition of València Disseny Week, a reference initiative organized by the Association of Designers of the Valencian Community (ADCV), the València Design Fest, promoted by the Fundació del Disseny de la Comunitat Valenciana, will converge in the city. , and the large events Feria Hábitat València, Textilhogar Home Textiles Premium and Espacio Cocina SICI.

These events will bring together professionals, companies and national and international institutions in Valencia who, together with citizens, will enjoy local talent, the creative effervescence of our city and the latest trends in design from the Mediterranean.

València Art & Design Walks is a new cultural leisure proposal open to the public that seeks to get to know València from a different and avant-garde perspective. The art and design walks through the streets and contemporary art galleries of the city will be led by artistic performers passionate about transmitting the creative essence of València. In addition, attendees will have the opportunity to experience exclusive meet&greets with local artists and creators. Lasting two hours, they will be held on Friday afternoons and Saturday mornings, in Spanish and English.

At a time when València emerges as an epicenter of art and design after its designation as World Design Capital in 2022 and chosen as a City of Design by UNESCO from 2023, these routes become an essential activity for locals and visitors. Promoted by Turiart and in collaboration with Fundació del Disseny de la Comunitat Valenciana and LAVAC, Association of Contemporary Art Galleries of the Valencian Community, they have the advice of José Luis Pérez Pont, cultural manager and art curator.

«Design, an engine of innovation and competitiveness, contributes significantly to the GDP or employment of our Community from its intensive sectors. But in addition to its economic impact, in these years of creative effervescence Valencia has also been able to verify and quantify the effect it has on the city brand, on its urban planning and the experience of those who live there and visit it, in addition to building identity and therefore heritage. Therefore, the anomaly was probably not having routes dedicated to highlighting the most outstanding design elements of our city until today». – Xavi Calvo, director of the Design Foundation.

The official presentation of the routes took place on Friday, March 22 at the Territorial College of Architects of Valencia, bringing together leading figures from the world of art, design and Valencian tourism. The event was chaired by the executive director of Turiart, Marta Templado, together with the director of the Fundació del Disseny, Xavi Calvo, the president of Lavac, Rosa Santos, and Jose Luis Pérez Pont. Attendees had the opportunity to participate in a pilot route that included stops at emblematic places such as the Espai Guastavino of the Territorial College of Architects of Valencia, as well as in several design spaces such as the Cuadernos Rubio store, designed by the interior studio Masquespacio , and Casa Clarita, the hotel created by Jaime Hayon. The contemporary art galleries Set Spai D’Art were also visited with the exhibition “Noyo?” by Olga Diego and Shiras Gallery, where the exhibition’s own artist, Nuria Rodríguez, explained her work “Escala uno es a mil.” The pilot route culminated with a tasting of the exquisite Valencian truffles Trufas Martinez, accompanied by the Valencian cava Alegría, from the Pago de Tharsys winery.

«València Art and Design Walks represents a new chapter in the tourist panorama of Valencia, fusing the cultural wealth of the city with its avant-garde design and contemporary art. Turiart hopes that this initiative will not only be valued by the local public but will attract visitors from all over the world, and inspire a greater understanding of Valencia’s creative wealth». – Marta Templado, executive director of Turiart.

Design, culture and art tell the new story of València, where both design and local creativity have been key as the main attractions when visiting the city.

Route reservations are now available at this link.

More information: Info@turiart.com / Tel. 963520772- 657047739 / www.turiart.com